Retail footfall analytics: Media Markt
Foot traffic analytics and point-of-interest analytics help large consumer electronics retailers measure mobility and understand consumer behavior patterns in any given zone of interest or point of sale. Case Study: Media Markt in Madrid At PREDIK Data-Driven we conducted a detailed study of a retail franchise store dedicated to the sale of consumer electronics products […]
Predictive models for maintenance services
Predictive maintenance based on big data and geospatial data seeks to define the best time to perform work on an asset, so that maintenance frequency is as low as possible and reliability is as high as possible without unnecessary costs. Maintenance teams are beginning to embrace the use of big data and predictive modeling to […]
Uses and applications of Big Data for Deliveries
Delivery companies leverage location intelligence to have better market capture and maximize customer experience. More and more businesses are getting into the product delivery business. This quest, in turn, has led them to need location intelligence, as it allows them to measure and control various factors critical to the success of their business, or their […]
The Importance of Location Analytics for Supply Chain Management
Location analytics and location intelligence are two of the most powerful tools for businesses looking to optimize their supply chain operations. Logistics managers need to implement location intelligence in global supply chains to: But how do these tools help improve supply chain management? How can some companies deliver products to customers so quickly and efficiently? The […]
Location Intelligence to build smart cities
Leveraging current and historical data on location movements allows urban planners to understand current challenges and build smart, flexible and efficient cities. As more cities begin to implement smart city planning based on data science, location intelligence insights help shape policies that will benefit neighborhoods and the people who live in them. Smart cities embrace […]
Advertising agencies and Big Data benefits
With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks. What is it? This type of analytics refers to the use of data and technology tools that […]
Benefits of route planning with location intelligence
Location intelligence measures travel behavior accurately and comprehensively, identifying why last-mile delivery is often the least profitable in the supply chain, traffic dynamics and transportation congestion. Intelligent route optimization using geospatial data plays a crucial role in determining which vehicles to choose over possible routes and junction points to optimize the flow along the chain […]
Location intelligence solutions for governments
Government and municipal entities can leverage location intelligence to optimize strategic planning, improve the quality of public services and optimize their budgets. What type of solutions does location intelligence provide to governments? Location intelligence provides public sector decision-makers with the ability to improve strategic planning and operational policies. This data is an indispensable resource for […]
Location intelligence for urban planning
By incorporating location intelligence into urban planning, it becomes possible to develop infrastructure adapted to the needs of citizens, enhancing living conditions in any given city. In addition, spatial data helps to optimize costs and prioritize government administration projects. What does location intelligence provide to urban planning? This data-driven technique provides information on how people […]
Foot traffic analytics in Madrid: McDonald’s Vs. Burger King
Foot traffic analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in […]