Competitor Analytics: Home Depot Vs. Lowe’s home improvement
Retailers are already implementing Big Data tools such as location intelligence and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover. Footfall analytics, location intelligence, and POI analytics have revolutionized the way the retail and home improvement industries implement expansion, commercial and operational strategies. With these analytics, […]
Ways Location Intelligence drives Real Estate Investments
In order to research and evaluate real estate investment opportunities for commercial, industrial, or hospitality use, it is important to consider all social and economic factors in a given area in order to make an informed investment. Researching and evaluating real estate investment opportunities is not a piece of cake. Whether it is the valuation […]
Can data science mitigate the supply chain crisis impact?
The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. The supply chain crisis has resulted in restaurant chains and fast food outlets running out of key ingredients (e.g. Nandos, McDonald’s, KFC, and Greggs), shortages on supermarket shelves (e.g. ASDA, Sainsbury’s and Morrisons), disruptions to retailers‘ product lines (e.g. IKEA) […]
Footfall analytics: San Pablo Vs. Guadalajara Pharmacies
Footfall analytics and location intelligence play a critical role in every business since they help to understand the behavioral patterns of consumers in any given area of interest or point of sale. Foot traffic analysis, location intelligence, and POI analytics are revolutionizing the way retail and wholesale industries implement commercial, operational, and expansion strategies in […]
Footfall analytics: Costco Wholesale Vs. Sam’s Club
Big Data technological tools and spatial data play a very important role in business by measuring footfall and helping to understand consumer behavior patterns in any given area of interest or point of sale. Footfall analytics, location intelligence, and point-of-interest categorization have revolutionized the way the retail and wholesale industries implement the expansion, commercial and operational strategies in the franchised warehouse clubs. […]
Problems with Last-Mile Delivery Processes?
Several companies, especially in the retail sector, have realized that they need to challenge traditional last-mile delivery solutions in light of recent advances in technology tools. With the help of location intelligence that gives access to aerial, satellite imagery and high-definition maps, last-mile delivery processes can evolve to the degree that drivers can avoid traffic and expedite deliveries through predictive […]
How to Maximize Revenue and Visits in Shopping Centers?
Analytics based on Big Data allows mall operators to maximize revenues and visits by better selecting tenants, optimizing mall design, determining rents, establishing signage and advertising campaigns. New technological tools allow mall operators to measure the number of consumers spending in and out of stores, the time they spend in and out of stores, know their relative […]
Location analytics: Whole Foods Vs. Sprouts Farmers Market
Understanding consumer mobility patterns is critical for all types of businesses. Big Data tools, spatial data, and anonymized and aggregated mobility data play a very important role in these analyses, as they enable the measurement of foot traffic and consumer behavior patterns in any given area or point of interest. Foot traffic analytics, location intelligence, […]
POI analytics in Luxury Shopping Malls
The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]
How to use POI analytics to understand commercial areas?
Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]