What is Customer Analytics?
The analysis of customer information offers great advantages in strategy development, as customer interactions, consumer response and behavioral patterns, among others, can be monitored and predicted. This information is useful for increasing customer acquisition, profitability and long-term customer loyalty. How can Big Data be used to improve marketing and sales strategies? You may be interested in: “Geomarketing: […]
How to Use Real Estate Data Analytics in 2024?
The real estate industry has always been a data-driven business. Still, in recent years, Big Data Analytics has emerged as a game changer for this industry. With the ability to collect, process, and analyze vast amounts of data, real estate firms can now gain insights into market trends, property values, and customer behavior like never […]
What is Geo-Construction?
Geospatial construction, or “geo-construction”, uses data from a wide range of focal points, such as location, population and environment, to influence the design and construction of any infrastructure in order to save, time, money and reduce waste. GIS (Geographic Information Systems) improve the effectiveness of construction planning and design by integrating location information into a […]
Geospatial Data for Site Selection for New Outlets
Identifying the right location to establish a business is a fundamental part of the basic strategy of any company in every industry. Selecting the exact right area and location is crucial not only for profitability, but also to help determine whether or not the business will be successful. Iterative analysis of transaction, facility and asset […]
GIS and Big Data based industrial site selection
Where to locate industrial facilities is one of the most important strategic decisions that companies must make. Identifying the optimal location is a spatial problem that requires the comparison of attributes of different locations that have the best combination of the desired variables and qualities. Geographic Information Systems (GIS) and Big data are ideal for […]
What Business Questions Does Geospatial Data Answer?
This data can be seen as pieces of a puzzle that, separately, do not provide much insight into an overall picture or solution. But when analyzed and visualized with data from any sector, valuable patterns, relationships and interactions emerge that can lead to better decision making and business innovations. Geospatial data is any type of […]
Geospatial Data: Main Benefits and Applications for Businesses
Geospatial data or geodata is essential in business analytics, providing a multi-dimensional perspective to understand and engage with the world around us. Geospatial data consists of information with a geographic location component, describing objects, events, or phenomena in a specific location on Earth. In this article we will cover the following topics: Understanding the main […]
How to Understand Consumers Using Big Data Techniques
Consumers today have access to information anytime, anywhere, including what, where, and when to buy, how much to pay, among other things. This makes it increasingly important to use consumer-focused data analytics to predict how they will behave when interacting with brands. The goal of consumer analytics is to create a single, accurate customer view to […]
How to Measure Pedestrian Flow with Mobility Data?
Through solutions based on advanced mobility data analytics and predictive models, it is possible to identify different types of patterns, needs, strategies or even future consumer trends. There are hundreds of solutions and analyses that can be performed thanks to mobility data, such as forecasting models, tracking and predictive market models, business intelligence, real estate […]
Big Data Applications in the Port and Maritime Industry
In today’s digital age, competition in the port, logistics and maritime sector has led companies to constantly invest in solutions that help them increase productivity and reduce overall costs, consequently, the demand for advanced solutions, such as maritime data analytics, is growing at an impressive rate among commercial shippers and other end users. The port […]